First it was apples, lettuce and other organic favorites. Then free range chicken. Now, your bed has gone organic. Gotcha Covered (GC) is unveiling its new 100% certified organic protectors in its new showroom in Building C- Showroom 1278 at the World Market Center in Las Vegas, July 28-August 1, 2008.

 

As part of the new PURE collection, the pillow and mattress protectors provide an organic sleeping surface for the body. They offer a clean healthy way of protecting the bed, body and Earth.

 

The new protectors are made of 100% certified organic cotton jersey, imported from Canada and fabricated in the USA. The waterproof polyurethane backing is composed of recycled materials, is inert and does not emit any harmful chemicals to the body.  The packaging and thread are also made of recycled materials.  

 

“We are thrilled to be launching the PURE line. Our intention is to provide a 100% organic sleeping surface that is so luscious, they can be used as a sheet and protector in one,” commented GC co-owner Lisa Bernath. “In our discussions with retailers and hotel owners, it’s also become evident how much customers value products made in the USA.”

 

In addition to the new PURE line, the company is unveiling its entire new re-packaged Luxe (618 thread count), Classic (300 thread count) and Basic (200 thread count) collections in its showroom. The new retail display and POP will also be presented.

 

Over the past 12 years, GC has focused on developing relationships with factories worldwide to ensure its products are made strictly by the highest standards. The company works only with resources that provide the finest quality fabrics, yarns, weaving and finishing processes. And with the PURE line, the company has identified partners in the USA to conform to those standards as well.